Adobe has projected that Cyber Monday, which falls on 1 December, will surpass Black Friday’s numbers with online spending expected to reach USD 14.2 billion.
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Storyboard•01/12/2025

Black Friday Online Spending Hits Record $11.8B, AI Fuels Holiday Shopping Surge, Says Adobe

  • •Black Friday online spending hit a record $11.8 billion in the US.
  • •Shoppers spent an estimated $12.5 million per minute between 10am and 2pm.
  • •Cyber Monday online spending is projected to reach $14.2 billion.
  • •Salesforce tracked $79 billion in global Black Friday spending.
  • •In-store footfall down 3.4% nationwide, but department stores saw a 7.9% rise.

Why it matters: Record online spending signals shifting holiday shopping habits and impacts retail businesses.

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