Sobhani, based in London, joined DDB Worldwide in 2023 from Publicis-owned Leo Burnett, where she was Chief Creative Officer for Leo Burnett UK and Global.
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Storyboard•01/12/2025

Chaka Sobhani to Lead TBWA\Worldwide Creative Amid Omnicom–IPG Merger Shakeup, DDB Changes Unveiled

  • •Chaka Sobhani to become Global Chief Creative Officer at TBWA\Worldwide.
  • •Omnicom acquired Interpublic Group for $13 billion last week.
  • •Sobhani joined DDB Worldwide in 2023 from Leo Burnett UK.
  • •Ben Williams left TBWA in October, creating a creative vacancy.
  • •Omnicom aims to strengthen creative leadership post-merger.

Why it matters: Leadership changes at major ad agencies can impact global marketing strategies and trends.

Read Full Article on Storyboard in English
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