Although brands such as UM and Initiative will continue operating, they will now be positioned solely as part of Omnicom Media, with the IPG Mediabrands structure officially retired.
advertising
S
Storyboard•01/12/2025

Omnicom Unveils Unified Media Platform, Retires IPG Mediabrands After $13B Merger Restructuring

  • •Omnicom retires IPG Mediabrands after $13B acquisition.
  • •UM, Initiative, Mediahub merged into Omnicom Media platform.
  • •Omnicom Media now world's largest media organization.
  • •4,000 job cuts and iconic agency names retired post-merger.
  • •Omnicom to unveil new identity and Omni AI platform at CES 2026.

Why it matters: This merger reshapes global advertising, impacting jobs, brands and future marketing strategies.

Read Full Article on Storyboard in English
✦

Related Articles

Loading more articles...